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New York, NY--The Natural Diamond Council (NDC) has unveiled a redesigned, mobile-optimized its consumer facing website at naturaldiamonds.com.

The new website “is the world’s most complete and trusted single source for natural diamond information and inspiration,” NDC said in a s statement.

The new site is designed to enhance the user experience and answer consumers' most popular inquiries, NDC said. At the forefront it differentiates among natural diamonds, synthetic diamonds and simulants, followed by engagement ring and diamond jewelry FAQs, ethical practices and general diamond information such as how to clean, insure, and appraise diamonds. The information is reinforced by videos, infographics and images. In addition, there’s a dedicated FAQ section on the homepage that is a one-stop listicle with more than 20 of the most popular questions answered. 

The magazine section of the website provides the latest diamond news with top-performing and new articles across the themes of “Engagement Rings & Weddings,” “Culture & Style,” “Historic Diamonds” and the “Science of Diamonds.”

There is a dedicated Trade section of the website where the industry can access “Industry News,” “Retail Partnerships information,” “Diamond Learning Center,” “Research & Reports,” “Free Downloadable Assets,” “Natural Diamond Club,” and “Assure Diamond Verification Instrument Program.”

The website is not only an excellent one-click resource for consumers and the industry, but also a fantastic repository from which to share an array of multimedia content directly with customers, friends and family.