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The Power Of Great Customer Testimonials April 02, 2014 (0 comments)


Merrick, NY—Just as peer pressure is powerful to teenagers, peer review is equally powerful to adults. It’s why all respected science articles are peer-reviewed, and why websites such as Angie’s List and are so successful. It’s also why a negative review on Yelp or social media can be so damaging.

Customer testimonials are a highly effective marketing strategy, both in B2B marketing, as New York-based jewelry brand Gumuchian does in the example below, and of course in B2C (business to consumer) marketing.

A recent article in the Toronto Globe And Mail offers tips for getting good customer testimonials and using them effectively. When a client gives you a compliment about your business, simply ask, “I’d really love to share your success with others. Would that be okay?”  

Most people like to be helpful and if asked, are likely to agree, but will rarely think to suggest you use them as a testimonial. Here are some more tips for getting powerful customer testimonials:

Read the full article here. Meanwhile, here is a customer-testimonial piece that Gumuchian recently created:


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