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The Top 7 Diamond Clarity Grades Based On Website Clicks April 13, 2024 (0 comments)


Newport Beach, CA—Diamond clarity is extremely important when it comes to determining the best diamonds, although it is a bit underrated when compared to other attributes like size and shape.

GemFind, the digital marketing and website design firm, says that based on 579,216 clicks on websites the company manages, the most popular diamond clarity grade is VS1 which received 21.7% of total website clicks, followed by VS2 with 20% of clicks.

The SI2 diamond grade came in third with 15.7% of clicks, followed by SI1 (14.5%), VVS2 (10.7%), VVS1 (6.7%) and I1 (5.7%).

This is the 10th in a series of articles on consumer and trade preferences based on website clicks. The data is provided by GemFind exclusively for Centurion.

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