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Tiffany & Co. Launches ‘With Love, Since 1837’ Heritage Campaign April 03, 2024 (0 comments)
New York, NY--Tiffany & Co. has introduced "With Love, Since 1837," a new campaign that shows the brand's history and craft instead of relying on celebrity endorsements.
[Screengrab via Clio Awards/YouTube]
Inspired by Gene Moore, a window designer, the campaign features the brand's key jewelry collections - Lock, T, Knot, HardWear, Sixteen Stone, and the Tiffany Setting - through a modern lens.
Photographed by Dan Tobin Smith with set design by Rachel Thomas, the campaign revisits Moore's innovative display designs, utilizing real effects like animated projections and smoke to create visual illusions without digital enhancements.
Per a report in WWD, the focus is on the craft behind Tiffany's collections, with love as the central theme linking the brand's narrative to its craftsmanship.
The photoshoot in London relied on practical effects, steering clear of post-production editing. This technique echoes Moore's approach to window display design, emphasizing simplicity and the impact of physical materials and lighting.
The campaign is a collaboration between Tiffany's internal creative team and TBWA\Chiat\Day LA, set to appear on Tiffany.com and through print and digital media.
Learn more in this report in WWD.