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Tiffany & Co. Names Natalie Portman Global Ambassador, Debuts Campaign March 25, 2026 (0 comments)

New York, NY--Tiffany & Co has introduced a new global campaign film featuring actor and filmmaker Natalie Portman, who has been named a global House ambassador. The campaign focuses on themes of love and highlights several of the brand's established jewelry collections.

[Image via iStock.com/AngiePhotos]

According to a news release from Tiffany & Co., the campaign presents five interpretations of love, each tied to a specific design. The central film emphasizes the HardWear by Tiffany collection, described as representing resilience and inner strength. In the film, Portman states, "Inner strength isn't found. You build it, piece by piece."

The project was directed by Mona Fastvold and Brady Corbet and filmed by cinematographer Hoyte van Hoytema. Tiffany & Co. said the production offers a personal portrayal of Portman, who appears as herself rather than a fictional character. The narrative includes a voiceover in which she addresses her daughter, reflecting on themes such as vulnerability, growth, and self-worth.

An arrangement of "Moon River" accompanies the film, referencing the brand’s association with Breakfast at Tiffany's. The campaign debuted during the 98th Academy Awards and was released globally across print and digital platforms on March 15.

Watch the campaign video below.