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Hong Kong--Tim Schlick has been appointed chief executive officer of Platinum Guild International (PGI) after nine years with the organization. He succeeds long serving CEO Huw Daniel, who retired as of April 4, transferring full responsibility for PGI to Schlick.

Schlick joined PGI in 2015 as chief strategy officer, and most recently served as the organization’s chief operating officer. He is known as a business strategist and marketing expert advising more than 30 Fortune 500 companies on how to create growth through brands and products. He brings with him his experiences from working with DDB China Group, McCann Erickson and Andersen Consulting. Schlick will be based in Europe, but is well versed in the Asian jewelry industry, having spent time in the region prior to his relocation to Europe.

Schlick said he will focus on having “PGI continue to create incremental value to its sponsors and trade partners, as well as unlock new opportunities that create demand for platinum and drive global growth.”

Benny Oeyen, executive head of Market Development of global miner Anglo American, offered his congratulations to Schlick, saying that “I look forward to continuing to work closely together, as our relationship with Platinum Guild International is fundamental to building and supporting platinum’s growth in the jewelry sector.”

Anglo American, Impala Platinum and Northam Platinum are the three main PGI investors.

PGI has offices in four markets and are led by Pui P. Poon (China), Hisako Hankinson (Japan), Vaishali Banerjee (India) and Jenny Luker (USA). They will all report to Schlick. The organization develops demand for platinum globally, working in partnership with many leading members of the manufacturing and retail industries, as well as through consumer-facing programs and initiatives.

“I feel excited and honored to lead Platinum Guild International and work with our teams in the market to help them continue to bring market excellence to life in platinum jewelry,” Schlick said.