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Zales Celebrates 100 Years with New Marketing Campaign and 100-Carat Diamond Necklace April 30, 2024 (0 comments)


Akron, OH--Zales announced in a news release that it has launched a new marketing campaign and introduced over 100 new diamond and gold designs to mark its centennial.

[Image by Zales via PR Newswire]

The celebration also features a custom-made 100-carat necklace composed of lab-created diamonds, including a standout nearly 24-carat pear-shaped diamond. This piece was first showcased at this year's Oscars.

"As Zales celebrates its centennial, it's a meaningful moment to look back on a century of connecting with people and inspiring style, while also casting our gaze towards the future," said Kecia Caffie, President of Zales, in the news release.

"Our customers appreciate choices, and as we embark on our next 100 years, we're dedicated to offering designs that feel fresh and exciting," Caffie added in the release. "Whether it's a personal treat, a thoughtful gift, or a milestone occasion like popping the question, Zales continues to be the place where customers can confidently bring their wow to every moment."

The release noted that in 2024, Zales will expand its offerings with new pieces in the Zales' Designer Edit and enhance customer engagement through updated in-store experiences and digital marketing aimed at attracting a younger demographic.

Learn more in this news release on PR Newswire.

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