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Train Retail to Host a Live Webinar On Marketing For Independent Jewelry Retailers February 05, 2026 (0 comments)
Appleton, WI--Train Retail is offering a free live web training titled “How to Tell If Your Jewelry Marketing Is Actually Working.” The session will take place February 18 at 10:00 a.m. CST and is open to independent jewelry store owners and managers nationwide.
Train Retail is a training and coaching company founded by Kyle Bullock of Bullock’s Jewelry in Roswell, N.M., and Jimmy DeGroot, a professional jewelry sales and operations trainer. The company provides consulting services for independent jewelry stores.
[Kyle Bullock and Jimmy DeGroot of Train Retail]
“We had other cheeky titles such as - Hey jewelers! how do you know your marketing is actually working? But we thought we’d better keep it a little more professional,” DeGroot said.
The one-hour live training is designed to help jewelers better understand whether their marketing efforts are producing measurable results — and how to stop guessing when it comes to marketing spend.
“Most jewelers are spending thousands without a clear way to tell what’s actually driving profit,” Bullock said. “We want to give you clarity, confidence, and a practical framework they can use both with new marketing ideas and your existing ones”
This training is not sponsored by marketing agencies or vendors. Bullock and DeGroot say they want to give you “great ammunition to create promotions and marketing that both turn customers into raving fans and create generous profits.” The key focus at Train Retail is profit-generating systems, leadership development and sales training for jewelers.
During the session, attendees will learn:
- How to measure whether marketing efforts are truly profitable
- What is currently working in jewelry marketing — and what is not
- Practical examples of how unconventional tactics can drive customer engagement
- A turnkey campaign participants can implement in their own stores
Bullock and DeGroot say their one-on-one coaching clients have experienced average profit growth of more than $100,000 per year, and the live training will share the same principles used in their coaching work.
Attendance is free, but advance registration is required.
Registration information:
Visit https://trainretail.com/ to reserve a spot or contact Jimmy directly at jimmy@trainretail.com for any questions.