Articles and News

Geneva, Switzerland--A turquoise blue Rolex Oyster Perpetual 41 fetched $69,500 — a premium of 1,177% of its retail price — at Christie's Geneva Rare Watches auction.

[Image source: Christie's]

According to a news report, Lot 1 at the auction was a 2021 Ref. 124300, which went for around $70,000. In Lot 2 was a "Coral Red" model from the same year, which fetched $50,600. The difference in pricing, per the report, showcased a 'gulf in value' between turquoise blue and other dial colors.

The auction, per the report, achieved $24,076,357 in sales and featured several highlights from Rolex, including an 18K yellow gold Rolex Daytona Ref 6269 'Jack of Diamonds' from 1985. The watch was sold for $1.67 million. Another watch — a Paul Newman Tropical Lemon Daytona Ref. 6264 ± went for $1.26 million. 

“Rolex continues to reach new heights of desirability,” said Rémi Guillemin, head of watches, Christie’s Geneva, in the news report. “And probably also thanks to a pool of new and young bidders and buyers from around the world. 51% of new bidders were millennials, showing that the market continues to open up to bidders who have never before stepped into an auction room to buy watches. 16 world records were broken, with Daytonas remaining the ‘Queens’ of the game.”

Read more in the entire news report.