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‘TWAS THE WEEK BEFORE CHRISTMAS, AND HERE’S HOW JEWELERS GET SOCIAL IN THE HOUSE! | December 19, 2012 (0 comments)
Merrick, Ny—High-end consumers have fully integrated the Internet into their luxury lifestyles. In Affluents Online, a recent study of nearly 1,000 affluent consumers (average income $248.9k), Stevens, PA-based Unity Marketing found that 98 percent of those surveyed bought online in three months of the study period, with the typical affluent consumer devoting about five hours per week to shopping online and spending an average of $3,702 for high-end goods bought online.
More than 80% of all affluent consumers also are active social media users. 93% of those age 24-34 are active on social media, but even among the oldest respondents (55-70 years), 74% use social media regularly.
Here’s a special Centurion spot check of what prestige jewelers are doing on Facebook, Twitter, and Pinterest for the holiday season. The weeks before Christmas yielded plenty of food for thought. Taking a quick look:
- Jewelers showing or talking up product? Got 'em.
- Jewelers using laughter to connect with their shoppers? Got 'em.
- Jewelers engaging their community? Got 'em.
- Jewelers using eye-catching photos to get attention? Got 'em.
- Jewelers reporting engagement ring news? Got 'em.
Here are just a few examples of what prestige jewelers like you are doing on Facebook, Twitter and Pinterest.
First, Facebook:
LOL indeed!
A fashionable approach, above. Below, three jewelers target the romantic notion. Alter's channels Rihanna, Borsheim's asks for customers' own stories, and Christensen & Rafferty puts a spin on words.
Below, Cornell's plays up Olivia's expertise;
while Marshall's and MJ Christensen both riff on the popular "12 Days of Christmas" theme.
Susan Eisen uses her blog to keep customers in the loop about celebrity jewelry picks, below:
And Tivol reminds jewelers that a classic birthstone piece can be very fashionable indeed.
Now, here's a few examples of jewelers a-Twitter:
Finally, before pinning our stockings to the mantel, let's see what jewelers on Pinterest suggest we should put inside:
Fashion and romance are key for Hyde Park and Reis-Nichols.
Color strikes a chord at London and Traditional Jewelers.
Top image "not even a mouse": Vronsblog