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Philadelphia--Philadelphia 76ers guard Tyrese Maxey has partnered with The 1916 Company for its "On the Clock" campaign, focusing on the themes of time and precision, according to a news release from the company.

[Image by The 1916 Company via PR Newswire]

The campaign launched with a video on Instagram, where Maxey shared his views on the importance of time, saying, "Time. You have to know when to use it, and how to use it." The partnership reflects Maxey's achievements both on and off the court, including his 2024 NBA Sportsmanship Award and his work with the Tyrese Maxey Foundation. The foundation supports youth in Philadelphia, Dallas, and other communities through education and family-focused initiatives, earning him the 2024 NBA Off-Season Community Assist Award.

The 1916 Company highlighted Maxey’s alignment with its values, citing his dedication to his craft and community. Co-founder Danny Govberg stated, "His passion, determination, and dedication to community align perfectly with our values."

Maxey, a known collector of timepieces, often wears watches from De Bethune, including the DB28 Sky Bridge and DB27 Titan Hawk. The partnership highlights the connection between his precision-driven approach and The 1916 Company’s focus on craftsmanship.

The company described the collaboration as part of its mission to create meaningful connections and celebrate significant moments with its clients and community.

Learn more in this news release.