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Understanding Jewelry ECommerce Data #3: Average Order Value |  October 23, 2019 (0 comments)


Merrick, NY--In recent weeks, I’ve discussed two key metrics you should be tracking in your ecommerce efforts: Sales Conversion Rate and Customer Lifetime Value. Today we’ll talk about Average Order Value.

You’ll notice a theme among some of these metrics – they’re about repeat business. We can try to always attract new customers, and we can also try to increase the number and value of sales from our existing customers. Average Order Value is no different. Click here to continue reading on

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