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Uneek x Mayors Shows Value Of Retailer And Vendor Collaboration August 09, 2021 (0 comments)
Fort Lauderdale, FL—In the fashion industry, it’s not uncommon for a national brand or designer to create a selection of merchandise to be exclusive to one retailer. While retaining the brand or designer’s aesthetic, it allows the retailer to offer something unique and exclusive of the brand that its competitors don’t have. Image: The Uneek x Mayors Core Collection at Miami International Mall
Recently, contemporary bridal, fashion and high jewelry brand Uneek and Mayors, a renowned luxury jeweler based in Florida, have partnered for the new exclusive Uneek x Mayors Jewelers Core Collection. The new collection is a collaboration between manufacturer and retailer to offer accessible jewelry to a wider audience of Mayors customers, but with the same level of premium quality and design that Uneek is known for.
The Uneek x Mayors Core Collection is all about everyday glam. These are jewelry pieces for the modern woman to wear to work or to brunch, while running errands or even going to the gym, yet it looks elegant and appropriate for cocktails.
Uneek president and CEO Benjamin Javaheri said, “When you say Mayors, it elicits an emotion of sophistication and a feeling of luxury. Being recognized as the leading retailer of fine jewelry and timepieces in the Southeastern United States, Mayors is the perfect partner to reach the discerning, affluent customer.”
The Uneek x Mayors Core Collection has top billing on the homepage of the jeweler's website.
Because of the success of Uneek’s high jewelry pieces at Mayors, the brand saw an opportunity to grow its assortment by launching the Uneek x Mayors Core Collection with everyday glam pieces for self-purchase, Javaheri explained. Uneek brainstormed with Mayors on product development, merchandising, and marketing, to ensure the quality of design and material is consistent with Uneek’s high-jewelry pieces.
“The same artisans who worked on a $1M diamond piece are the same who worked on the pieces from the Core Collection. Uneek’s strict standards of quality control apply to every piece it produces in its manufacturing facility in Los Angeles,” Javaheri said.
In this digital exclusive video, Uneek and Mayors proudly showcase the core collection of stackable bands, bangles, dainty necklaces, and statement earrings that can take any wardrobe from day to night. Click here or on the image below to watch.
As a Uneek retail partner for five years, Mayors continues to carry a well-curated selection of high jewelry from Uneek as well as the new collection. Uneek Jewelry is available online and in-store in these Mayors locations: Miami International Mall, Dadeland, Aventura, Boca Raton and Merrick Park.
