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Washington, D.C. – US consumer spending for Mother's Day in 2025 is projected to reach $34.1 billion, according to survey findings released by the National Retail Federation (NRF) and Prosper Insights & Analytics. The figure marks a slight increase from last year's $33.5 billion, though it remains below the 2023 record of $35.7 billion.

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According to a report by Retail Insight Network, 84% of US adults say they intend to celebrate the occasion, with average spending estimated at $259.04 per person, roughly $5 more than in 2024.

Consumer spending is expected to be concentrated in both traditional and experiential categories. Jewelry tops the list at an estimated $6.8 billion, followed by special outings such as meals or day trips at $6.3 billion. Other leading categories include gift cards ($3.5 billion), flowers ($3.2 billion), and greeting cards ($1.1 billion), the report noted.

According to the data, most purchases are intended for mothers or stepmothers (57%), with others shopping for wives (23%) and daughters (12%).

The report highlighted that nearly half (48%) of respondents prioritize unique or different gifts, while 42% seek presents that create lasting memories. The trend toward experiential gifts has continued since the pandemic, with 36% of men indicating they plan to give experience-based gifts, compared to 29% in 2019.

Online platforms remain the leading shopping channel, used by 36% of respondents. Department stores follow at 32%, with 29% shopping at specialty retailers and 25% turning to small or local businesses.

The findings are based on a survey of nearly 8,000 US adults conducted in early April 2025. The results have a margin of error of ±1.1 percentage points.

Learn more in this report by Retail Insight Network