Merrick, NY—Few things are more important than selling to women in today’s marketplace. In the United States alone, women control $7 trillion of U.S. spending, and account for 85% of overall consumer spending, and dominate every category from automobiles to real estate to financial services and luxury goods.
But decades of marketing luxury jewelry as a gift of love has made it hard for both jewelers and consumers to see past that message and sell—or buy—jewelry as a high-end fashion item or treat for oneself.
It’s also no secret that women shop differently than men. Men shop with a goal in mind (“buy anniversary gift”) and head straight to a store (“jeweler”) that will best help them accomplish it, whereas women browse and consider many different options. Women also tend to view the sales process as a relationship, not merely a transaction.
In this week’s Centurion video series, we take a look at the subject of selling to women. First, learn what not to do in this humorous short clip from The Office. Then, watch on to gain new insights when you are selling to women.
How Men And Women Shop Differently, With Marti Barletta
A wonderful humorous clip about how men and women shop differently and their thoughts behind how they spend money. Click here or on the image below to watch:
Men Versus Women Shoppers, With Neil Christiansen
Even kids can tell the difference between how Mom shops and how Dad shops. Here's an explanation of why women browse and men don't. Click here or on the image below to watch.