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New York, NY—One aspect of the COVID-19 pandemic that jewelers might not think about is how it has disrupted jewelry supply chains worldwide. The once stable and reliable supply chains through India and China have become unpredictable, adding an additional level of risk to jewelry retailers and vendors just as they are reopening their businesses. 

VIBHOR, a manufacturer of core diamond essentials based in New York City, has taken the steps to overhaul its operational processes and streamline its on-site jewelry manufacturing processes. Rush orders now can be turned around and delivered within one to three days. Image: VIBHOR

Recently, VIBHOR was able to help a fellow vendor in New York City’s Diamond District. The vendor needed a 14k white gold diamond eternity ring with exacting specifications made within a week. The vendor’s go-to jewelry manufacturer and repair specialist was still closed due to the COVID-19 pandemic. Although not a current VIBHOR client, the vendor called and received the ring within 24 hours, allowing them to make the sale to their client—and bring in much-needed revenue, explains Vibhor Dadda, chief operating officer.

VIBHOR specializes in private-label die-struck rings and diamond jewelry for quality-conscious independent retail jewelry stores. The company’s Signature collection offers a complete turn-key story with the retailer’s brand name that delivers margins, differentiation, and speed of delivery, and helps avoid dated inventory. The Signature collection is available in 14k gold, 18k nickel-free gold, and platinum, and has the retailer’s brand name inscribed on the shank of every ring. 

State of the art machinery allows VIBHOR to turn orders around in a few days.

VIBHOR also provides a full suite assets including custom displays, in-store print and digital marketing visuals, and in-store training. To learn more, call (212) 869-5060 or email vibhor@vibhorgems.com.