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Smyth, Tacori Partner With Susan G. Komen For Jewelry Line Benefiting Breast Cancer Patients And Survivors October 06, 2020 (0 comments)


Timonium, MD—Smyth Jewelers has partnered with vendor Tacori and the Susan G. Komen Maryland organization to launch “Shining Strength,” a new jewelry line to benefit breast cancer patients and survivors. Designed by Los Angeles-based Tacori, the collection will be exclusively sold at Smyth, the largest independent jewelry store in Maryland. 25% of proceeds of each piece sold will be donated to Komen Maryland, to help diagnosed breast cancer patients and survivors get the critical care and resources they need.

The line debuted on October 1, in conjunction with Breast Cancer Awareness Month, held annually in October.

“We are thrilled to have designed a jewelry line that supports the breast cancer community and promotes breast cancer awareness,” said Paul Tacorian, Tacori CEO, in an interview with DC CityBizList. “We are honored to collaborate with Susan G. Komen Maryland to champion the important work they do for the women and men battling breast cancer.”

The collection includes three bracelets, three necklaces, a pin, and a tie bar. The basic line is crafted in sterling silver with a ribbon design and a pink sapphire—the iconic shape and color for breast cancer awareness—and retails from $295 to $1,595 (for a 14k rose and white gold necklace). Customers have the option to upgrade any of the pieces to gold or even platinum, however.  

Two versions of a ribbon pendant: top, in sterling silver with a rose gold charm retails for $295, while a 14k rose and white gold version with a diamond retails for $1,595.

“Every purchase from this collection helps fund the lifesaving breast cancer research and services Komen provides for so many people living with breast cancer,” said Smyth president Tom Smyth in the article. “Almost everyone has a connection with breast cancer, which is why we are delighted to bring this beautiful collection to our stores and share it with our customers.”

Related: Video Interview with Tim Brown, Smyth Jewelers

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