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Victoria’s Secret Model Vita Sidorkina is the Face of New Doves Campaign May 15, 2024 (0 comments)


Great Neck, NY--Doves by Doron Paloma will debut its latest campaign, “La Dolce Vita” featuring a Victoria’s Secret supermodel with a name to match – Vita Sidorkina.

Vita has worked as a Victoria’s Secret Angel at the brand’s famous runway shows and graced the pages and videos of Sports Illustrated’s Swimsuit Issues.

The campaign, shot against the backdrop of an Italian villa, prominently features the Justinian collection. Justinian uses the company’s signature gemstones, such as sleeping beauty turquoise, framed in the regal designs of their best-selling Byzantine collection.

“We pride ourselves on being on the cutting edge of marketing, with world-renowned fashion models, celebrity endorsements, and award-winning photographers.” said Yossi Abrahimi, director of Sales & Marketing at Doves by Doron Paloma. “Vita’s effortless charm and timeless elegance perfectly embody the spirit of our brand, making her the ideal muse for our latest collection.”

The new marketing assets, including Vita’s ads and a wide range of videos, will be available to Doves retail partners beginning this summer. Doves will exhibit at Luxury Salon 823, with meetings are available by appointment at or by calling 888-663-6837.

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