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New York, NY--Virtual Diamond Boutique, a jewelry industry virtual marketplace and Software as a Service (SaaS) solutions provider, is rebranding as “VDB – Your Jewelry Tech Partner,” which it says reflects “the evolution and expansion of its strategy, marketplace, and software solutions.”

The company says the rebranding along with a new logo “more accurately represent who the company is today. VDB is the only jewelry industry technology company that operates both a marketplace and a jewelry SaaS solutions firm.”

VDB also said it has enhanced its digital marketplace. VDB 2.0 has launched simultaneously with the new logo and represents a completely overhauled of user interface and user experience. Updates include voice and text search functionality, enhanced language support (including right-to-left languages such as Arabic and Hebrew), modernized systems for favorites, quoting, sharing, and order management, and more.

“VDB is redefining what it means to be a technology partner in the jewelry sector,” said CEO and co-founder Tanya Nisguretsky. “By offering customizable SaaS solutions that span the entire supply chain, we’re not just facilitating transactions; we’re helping our clients save money, increase profits, and transition into a new era of digital excellence."

VDB began as a user-friendly marketplace for diamonds but expanded to include buying and selling mined and lab grown diamonds, jewelry and colored gemstones. It also became the largest B2B lab-grown marketplace in the world. The company now offers a platform of services for retail sales, inventory management, sourcing and trading for both B2B and B2C companies.

To learn more about VDB’s technology solutions for the jewelry industry, visit vdbapp.com. To make an appointment or request a demonstration, or call (212) 221-0975.