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Newport Beach, CA--At GemFind, many of our clients come to us asking to help improve their website’s ability to not only attract users, but to effectively transform those users into actual customers. One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.

If you’re not familiar with CTA’s, they are basically opportunities you give users to take action on your website; no matter what the action is. For example, an ecommerce website may place a “Sign Up Now to Receive 20% Off” offer on their website for users who sign up for their company newsletter. This gives a potential customer incentive to fill out a form with their contact information while providing a push for them to buy a product online. Click here to continue reading on JewelryEcomm.com.