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What Consumers Really Think About Jewelry Self-Purchase And Smart Watches June 23, 2015 (0 comments)
Paso Robles, CA—The female self-purchase market remains a greatly underserved customer for fine jewelry. In its ongoing series of consumer video interviews, MVI Marketing, which specializes in market research for the jewelry industry, addresses the idea of shopping for jewelry. Women interviewed in this video are real consumers, with a range of ages and interests—including one who, like many Millennials, admits she would rather spend her time and money on experiences instead of shopping.
But one common thread emerges in these interviews: all the women are focused on style and value when they consider a jewelry purchase. Click here to watch.
MVI Marketing also recently conducted a consumer research survey to see how consumers really value wearable technology/smart watches. In a special video, consumers discuss what they think of these products and how likely they are to purchase one. Click here to watch the wearable tech video.