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New York, NY--The start of a new year brings endless possibilities for a fresh start, new opportunities, and the chance to reinvent ourselves and our surroundings. One exciting way to mark the occasion is learning about the Pantone® Color Institute's choice for the Color of the Year for 2023.

[Image via Stuller]

The experts at Pantone select the Color of the Year through thorough research that considers not only fashion trends and predictions but also the cultural and societal context in which the color will be used. Their goal is to choose a color that looks beautiful and has a meaningful story to tell.

According to a report by Stuller, the shade known as Viva Magenta is a hybrid color that represents both strength and optimism, thanks to its combination of warm and cool tones. Its versatility made it the perfect choice to symbolize a shift in perspective and mark the beginning of a new chapter. Viva Magenta also has a natural connection to the world around us, as it resembles the red tones of the cochineal beetle.

"What distinguishes this year's Color of the Year from last year's — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta's ability to answer our collective need for strength," The Pantone® Color Institute revealed, as per the report. "Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun."

Viva Magenta is a vibrant, energizing shade that promotes resilience and self-confidence in all aspects of personal expression. This color encourages individuals to embrace their unique selves with assurance and conviction.

Read more in the entire report.