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Pine Bluff, AR--Sissy's Log Cabin has appointed William Jones IV, son of CEO Bill Jones, as the company's new president. This marks the continuation of leadership within the Jones family, now in its third generation.

[Image via Sissy's Log Cabin/Facebook]

Per a report in Arkansas Money and Politics, William Jones IV, who previously served as Chief Operating Officer, has been a key part of the business for many years. His father, Bill Jones, commented in the report, "William has been a cornerstone of our business for many years. His ability to balance innovation with our company's traditions will undoubtedly build on our accomplishments over the past 50 years."

William expressed his commitment to the role, highlighting the legacy established by his grandmother, Sissy, and his father. "I'm incredibly honored to lead Sissy's Log Cabin as its next president," he said, as per the report. "The strong foundation built by my grandmother, Sissy, and my father, Bill, has always emphasized service, selection, quality and the unforgettable 'Sissy's experience' our clients know and love."

The company operates six locations: Pine Bluff, two in Little Rock, Conway, Jonesboro, and Memphis. William's brothers, Wyatt Jones and Joe Cook, will continue their roles as store managers and vice presidents in Memphis and Jonesboro, respectively.

Former president Lamar McCubbin resigned in June after 11 years to spend more time with his family and will continue in the jewelry industry as a consultant. Bill Jones acknowledged McCubbin's contributions, stating in the report that he is a "remarkable leader" and will remain a close friend to Sissy's Log Cabin.

"We wish him all the best as he takes time to be with his family, and we are deeply grateful for his contributions to the growth and success of our company," he added in the report.

Learn more in the report by Arkansas Money and Politics.