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Chengdu, China--KIM Jewelry brand debuts in the Silver Square shopping mall in Chengdu, China says Yahoo.Finance. The brand comprises an Austrian diamond vendor and a European financial technology company. The new store uses blockchain global certification, which is gainint traction as a mainstream technology. 

From the article: With the epidemic situation improving in China in July, people have gradually started to flock major brand stores in Sino-Ocean Taikoo Li in Chengdu, the commercial heart of southwest China. Scenes of economic vitality and the booming consumer market are clearly visible in the downtown area. The vibrant Silver Square shopping mall that lies directly above the Chunxi Road Metro station exit, adjacent to IFS, is now home to the KIM Jewelry brand, an innovative technology-based diamond brand jointly established by a European financial technology company and a time-honored Austrian diamond vendor.

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