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Palo Alto, CA--Silicon Valley Insurtech, Zillion, announces their support of Mercury Free Mining (MFM), a 501(c)3 non-profit organization dedicated to the eradication of mercury use in artisanal and small-scale gold mining (ASGM) and ensuring the public trust in the jewelry industry gold supply chain.

Nearly 40% of global mercury pollution originates from 15 to 20 million ASGM who have no practical alternatives to using toxic mercury in their gold mining. MFM is calling on jewelry industry leaders to stand in solidarity with these miners and commit to the development and deployment of responsible gold-sourcing practices.

Zillion, an Ambassador Circle Member of Mercury Free Mining’s Leadership Council, acknowledges the critical importance of supporting sustainable, efficient, and safe gold mining practices. 

“We care deeply about people and the environment”, said Adam Black, Zillion’s Managing Director. “By putting the wellbeing of women and men in the mines at the forefront, and while protecting the fragile environment, the Mercury Free Mining initiative fully aligns with our company and personal values. As an innovator in the jewelry industry, we are honored and privileged to support this important cause”.

Zillion seeks to support causes that have real impact in the industries and communities close to home – organizations like Black Girls Code, Feeding America, Chattanooga Area Food Bank, Jewelers for Children, and Mercury Free Mining.

As part of its mission to simplify and improve the way jewelers and consumers interact with insurance, Zillion stands committed to further aligning its values with innovative, impactful organizations aiming to build a more vibrant future for all. 

About Mercury Free Mining 
Mercury Free Mining Inc., established in 2017, works for the eradication of mercury use in gold mining and trust in the jewelry industry’s gold supply. More than 15 million ASGM in more than 70 developing countries eke out a meager existence using mercury. For lack of practical alternatives, these miners inadvertently emit approximately 12,000 lbs. of the persistent neurotoxin into our biosphere every day, increasingly polluting our atmosphere, soils, rivers, oceans. Together, we are transforming this unacceptable condition.

About Zillion
Zillion (myzillion.com) is an InsurTech reinventing personal jewelry insurance by embedding coverage at point of sale via mobile or online shopping cart. In partnership with leading retailer point of sale and eCommerce solutions, Zillion’s embedded insurance platform helps jewelers increase their service value and enables immediate coverage for customers. Zillion’s customers are backed by insurance giant AXA XL, rated A+ Superior by A.M. Best.