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Five Minutes to Better Social Media: How Your Peers Are Calling Customers To Action | December 23, 2013 (0 comments)
Merrick, NY--As the pre-Christmas shopping season comes to a close, jewelers continue to reach out to their clients, friends and communities via social media. As far as sheer numbers go, prestige jewelers generally prefer Facebook, but they also are present on Twitter, Pinterest, and Instagram.
Following is a quick look at prestige jewelers' last-minute Twitter, Pinterest and Instagram posts over the past week. Even if the Christmas holiday is almost over--though there's always that surprise after-Christmas sale--these ideas are good to tweak to use for Valentine's Day and other 2014 holidays.
Twitter. A surprisingly high number of prestige jewelers had not updated their Twitter accounts in several months (a few in more than a year), but below is a small sampling of current tweets. A couple had vendors and customers speaking out:
London Jewelers, Manhasset, NY:
BC Clark Jewelers, Oklahoma City, OK:
And a few more had Christmas ideas and promotions to share.
Hyde Park Jewelers, Denver CO (and branches):
RF Moeller Jeweler, Minneapolis, MN:
Cornell's Jewelers, Rochester, NY:
There's truth in the old saying that a picture is worth a thousand words, especially in an increasingly visual society. Here are a number of Pinterest postings from prestige jewelers.
Tivol, Kansas City, MO:
Reis-Nichols, Indianapolis, IN:
Hamra Jewelers, Scottsdale, AZ:
David Gardner's Jewelers, College Station, TX:
Borsheims, Omaha, NE:
Traditional Jewelers, Newport Beach, CA:
And, finally, sharing photos on Instagram were Zadok, Houston, TX:
Two By London, Manhasset, NY:
Stanley Jewelers, N. Little Rock, AR:
Smyth Jewelers, Timonium, MD:
Ben Bridge, Seattle, WA (and branches):
Morgan's Jewelers, Torrance, CA:
Windsor Jewelers, Winston-Salem, NC:
Top image of clock with Santa hat: Colourbox.com