Jewelry ECOMM Tech
2 Tips To Make Your Google Ads Better October 15, 2023 (0 comments)
Merrick, NY -- There are “levels” to Google Ads. Many jewelers feel like they’re wasting money on Google Ads while others swear by it. Why is this?
Here are two tips to make sure your Google Ads are working powerfully.
Improve Your Quality Score
If you’ve been advertising for a while, you’ve probably heard about the importance of improving your Quality Score.
It’s not only about getting high scores. You want those scores to impact positively on your bids, which means you’ll be able to buy more traffic for any given budget and the cost per conversion will decrease.
Quality Score is calculated based on the combined performance of 3 components:
- Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown.
- Ad relevance: How closely your ad matches the intent behind a user’s search.
- Landing page experience: How relevant and useful your landing page is to people who click your ad.
Always check how closely tailored your keywords are to the ads and to the landing pages, which will help with all 3 of the above things.
Use Proper Conversion Tracking
There is an extra step that many people forget about when setting up their ads - the conversion tracking.
Before you even run your google ads, you should have your marketer/developer set up conversion tracking. They’ll place a little code on your website that will tell you how many actual conversions you get from each of your campaigns.
Many people never do this and simply set their ad goals “link clicks” or “conversions”. But without setting up conversion tracking properly to begin with, you won’t even be able to measure your conversions.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com