Jewelry ECOMM Tech
30 Day TikTok Growth Plan August 13, 2025 (0 comments)
Here’s a 30 Day TikTok Growth Plan. If you stick to it, you should see momentum from zero to a consistent following.
This is structured so you’re testing content, finding what sticks, and then doubling down by the end of the month.
Phase 1 — Foundation (Days 1–7)
Goal: Set your niche, train the algorithm, and post enough to start gathering data.
1. Pick your niche — make it specific. Write down 3–5 content “pillars” (categories of videos you’ll make).
2. Post frequency: 2–3 times per day.
- 1 trending sound video — adapted to your niche.
- 1 quick tip/tutorial — value in under 15 seconds.
- 1 personality/reaction video — show yourself reacting to something in your niche.
3. Hook first: First 1–2 seconds must stop the scroll.
- Use text like “Don’t make this mistake…” or “This changes everything.” Or start mid-action.
4. Engage: Reply to every comment on your videos. Like and comment on at least 10 other videos in your niche daily.
Phase 2 — Testing (Days 8–14)
Goal: Find what works and start repeating winners.
1. Keep posting 2–3 videos daily.
- 50% from what worked best in Phase 1.
- 50% new styles you haven’t tried yet.
2. Try different lengths — mix 7–10 second “quick hits” with 20–30 second mini-stories.
3. Use analytics (TikTok’s Creator Tools → Analytics → Content tab):
- Look at watch time percentage — aim for 70–100% average watch.
- Check which videos brought you the most followers.
4. Start replying to popular comments with new videos — this boosts engagement and feeds the algorithm.
Phase 3 — Scaling (Days 15–21)
Goal: Dominate the niche’s feed and get repeat viewers.
1. Focus on your top 2–3 best-performing formats and make variations.
- If a joke or tip went viral, redo it with a twist.
- If a style of hook got good watch time, use it again.
2. Experiment with series content:
- Example: “Day 1 of [funny challenge]” → “Day 2…”
- This encourages binge-watching and following.
3. Post at peak times for your audience (check your analytics “Followers” tab).
Phase 4 — Momentum Lock-In (Days 22–30)
Goal: Turn viral reach into a loyal following.
1. Create a call-to-action in every video — “Follow for [niche-specific promise].”
- Example: “Follow for more jewelry care tips”
2. Collaborate — stitch or duet with other creators in your niche.
3. Push engagement loops:
- Ask questions in captions.
- Start debates/opinions (but keep it on-brand).
4. Maintain 2–3 posts/day but focus on quality over quantity now.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over twenty years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular author and expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com