Jewelry ECOMM Tech
Growing On TikTok 101 | August 13, 2025 (0 comments)
The easiest way to grow a TikTok following isn’t necessarily the laziest way — but it is the path that takes the least wasted effort. It’s about working with the algorithm and audience habits rather than against them. Here’s the distilled, no-fluff strategy:
1. Post a lot at the start
The more you post, the more data TikTok has on who likes your content.
For the first month: aim for 1–3 posts daily. Short, quick ideas work best — don’t overproduce.
Even if early videos flop, some will take off and bring you your first wave of followers.
2. Hook in the first 2 seconds
People scroll fast. Use movement, text on screen, or an intriguing first line to stop them.
Avoid long intros — start mid-action or with the punchline teased.
3. Use trends strategically
Hop on trending sounds, formats, and hashtags — but always give them your niche spin.
Example: If the trend is a popular audio clip, use it to make a joke relevant to your niche, not just a generic post.
4. Engage, don’t just post
Reply to comments with new TikToks (the algorithm loves this).
Comment early on trending videos in your niche to get noticed by their audience.
5. Study your analytics & double down
After 20–30 posts, look for patterns: Which topics, styles, and lengths get the most views and follows?
Make more of those — even if they feel repetitive. The audience likes familiar variations, not constant reinvention.
6. Keep videos short (under 15 seconds) at first
TikTok’s main metric is watch time percentage. It’s easier to get people to watch 100% of a 10-second clip than a 60-second one.
Once you build trust with your audience, you can experiment with longer formats.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over twenty years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular author and expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com