Jewelry ECOMM Tech
7 Jewelry Product Photography Ideas to Convert Instagram Followers into Customers January 31, 2019 (0 comments)
![self.jpg](/images/made/221f66deb3a3ac58/self_242_242_c1.jpg)
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.03.05.png)
Source: https://sproutsocial.com/insights/instagram-stats/
“As the saying goes, a picture is worth a thousand words. What better way to speak to people than a thousand words at a time? All brands should be utilizing Instagram if they want to resonate with their target audience.” –Jennifer Cohen, Forbes Your Instagram feed is a great way to communicate with your target audience. You can quickly tell them what your business is about using only product photos and videos. Here, you can build a targeted following using hashtags as through it, individuals who are looking for the same products you’re selling can easily find you. The jewelry product photos you use on your website’s product page may vary with the product photos you use on Instagram. This is because the latter allows more creative freedom while the former demands a more formal and professional feel to it. As such, Instagram is a surefire way to connect with your targeted audience on a personal level, especially when you allow your creative juices to flow through your product photos. Do you know that the more creative, genuine, and open you are to your audience, the more they engage with your content? We know you want to make a good impression on your potential customers. We all do. So, here are seven jewelry product photography ideas to make your Instagram feed salable.#1. Show your new products in one photo to avoid spamming your Instagram followers with 10, 20, 30 photos.
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.06.43.png)
Source: Jewellery by Design, diamond engagement rings captured using the GemLightbox
Avoid annoying your Instagram followers by spamming them with multiple photos of new products at once. Over-posting, which, in this case, means your brand appears on your followers’ feed post-after-post, is one of the quickest ways to lose your audience. If you’re too excited to get your new creations out to the public and you find it hard to stick with three posts a day, why not create a thrill by photographing your new items in a single photo. Arrange it creatively, and the interested and intrigued audience will likely interact with it by liking, commenting, or reposting it.#2. Recognize your clients by showing them to your audience or reposting their photos
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.09.07.png)
Source: Jewelry from Benjamin Hart Jeweller captured using the GemLightbox
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.15.17.png)
#3. Show your creative process and the inspiration behind it.
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.16.49.png)
#4. Take your audience to your events through your photos
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.18.46.png)
#5. Avoid verbosity by using jewelry product photos when announcing special promos, sales, and giveaways
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.20.14.png)
Source: Jewellery by Design
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/01/Screenshot-2019-01-31-12.22.00.png)
Source: PicUp Media (@picupmedia)
As mentioned at the outset, Instagram has 800 million active users monthly. Hence, it is a perfect platform for your promotional activities, games, giveaways, sales, and other promos. The fact that you can make such an announcement or launch whatever promotional activities you’re having through product images makes it more appealing to your target audience. It’s the most sensible approach given that Instagram is a popular platform for all things visual. This isn’t a place for your audience to read lengthy captions. Remember, the sooner you get their attention, the better for your bottom line. In the sample above, Jewellery by Design (JbD) used a photo to announce their offering for customers with Jamaica Blue Carribean Crew Card. On the other hand, PicUp Media took a different approach by presenting its Free Trial offer through a giant square grid.#6. Let your audience scrutinize your product through a 360-degree product view
Reveal all the fantastic details of your jewelry pieces by allowing your audience to a 360-degree view. Showing the jewelry from all sides can help the audience decide whether he’s/she’s just a part of the audience (at least for now) or a customer. It can also answer some of the customers’ questions as they didn’t have to guess how the piece looks from other angles.#7. Don’t forget to show your audience how your jewelry looks in real-life by offering videos of the piece or provide them with quick tutorial videos related to the product
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2020/08/Screenshot-2019-01-31-12.26.03-1024x653.png)