Jewelry ECOMM Tech
8 Jewelry Advertising Ideas to Attract Your Target Audience February 26, 2019 (0 comments)
![Screenshot-2019-02-26-11.59.52.jpg](/images/made/221f66deb3a3ac58/Screenshot-2019-02-26-11.59.52_242_242_c1.jpg)
Jewelers, consumers want to be wooed. This is one of the many significant impacts brought about by globalization. They are empowered now more than ever because of the plethora of options made available by the internet. You no longer control what they should see, hear, or buy. They are no longer passive trade participants who need to wait until you’re ready to attend to their needs. If you can’t meet their demands now, other jewelers will – in no time.
So, what needs to be done to restore trust, confidence, and above all, loyalty, you ask? ADVERTISE! Be creative, persuasive, and informative. As you can see in the image below, your consumers go through different stages before they finally decide whether to purchase or otherwise. This process all begins with searching for product information – the stage where your advertising comes in. Advertising is a persuasive and informative communication that makes consumers aware of a product, influences their behavior, and persuades them to purchase. It is necessary to be creative and appealing to lure your target audience for you to pass the second stage, although other factors like pricing may affect your chances; hence, it’s critical to know who your consumers are and design your advertisements according to that knowledge.![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-11.52.49-1024x708.png)
#1. Excite your audience with Instagram giveaways and contests
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-11.54.59-1024x1022.png)
#2. Team up with like-minded individuals for a collaborative project
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-11.59.52-1024x685.png)
#3. Take advantage of different holidays and create promotions that cater to its sentiments.
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.01.06-1024x679.png)
#4. Lend your jewelry pieces to influencers and personalities in exchange for endorsements
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.02.55-1024x681.png)
#5. Invest in 360-degree jewelry video ads
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.05.00-1024x858.png)
Source: Yellow diamond ring captured using the GemLightbox by Picup Media
Statistics show that by 2020, online videos will account for 80% of consumer internet traffic. This figure demonstrates the exponential growth of online videos, including 360-product videos. In fact, 360-degree product videos are reported to boost purchase intent by 7% given the consumers increasing interest in its interactivity and entertaining appeal. This is far better than traditional video ads. 360-degree jewelry videos are also one of the excellent ways to offer an informative advertisement to online consumers. Without the ability to touch and try on the product, the capability of viewing it from a 360 angle would help them visualize themselves wearing it. For instance, the 360-degree yellow diamond ring above – captured using the GemLightbox with the GemLightbox add-on turntable – enables the online consumers to see all the parts of the ring from the head, the center and side stones, the bridge and gallery, the shank, all the way to the sizing area. These details will help them make a better purchase decision than keeping them guessing behind their computer or mobile screen.![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.05.56-1024x570.png)
Source: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
Overall, using jewelry product videos can enliven your sales just like how other brands reportedly increased their conversion rate by 30% and 47% – one of the many benefits of using regular product videos and 360-degree jewelry videos.#6. Invest in professional quality jewelry photography
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.10.11-240x300.png)
Source: Photographed using the GemLightbox by Picup Media and a smartphone
Nowadays, you don’t have to be a professional photographer to capture high-quality jewelry photos. If you have the right equipment and the basic photography knowledge, you shouldn’t be consuming too much of your time capturing photos with poor results. For instance, the photo above was captured using the GemLightbox and a smartphone. With just a click, you can have your jewelry pieces photographed on a plain white background and upload it directly to your social media pages and websites. It’s photography simplified! Jewelry photography shouldn’t be neglected because it’s your link to your online consumers who cannot touch your product; hence, you must be able to convince them through the screen that your pieces are worth buying. High-quality photos have many uses. You can use it in your social media posts, on your e-commerce website or platforms, and with your direct mail marketing among many others.#7. Take advantage of user-generated advertising campaigns
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.12.33-1024x652.png)
#8. Go to jewelry exhibits
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/10/Screenshot-2019-02-26-12.13.32-1024x890.png)
Source: Picup Media/GemLightbox at the Centurion Show, Scottsdale, Arizona
Attending the right jewelry exhibits and shows can be the best way to advertise your jewelry products to a target market. While there are pros and cons like (it’s time-consuming and costly), you might find that the pros outweigh the cons. First, jewelry exhibits are generally attended by well-targeted people in the industry; hence, it will be the perfect venue for you to create brand awareness. It is also here where you will meet people in the industry who may have little or no knowledge of your jewelry business or products. Do you know other jewelry advertising ideas you think should be included in the list? What (if any) of the above ideas have you tried and worked for you? Let us know in the comment section below!