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Jewelry ECOMM Tech

A/B Testing To Remove Ad Bias |  December 31, 2023 (0 comments)


There are many times I’ve created two sets of ads and was absolutely positive I knew which one would get the better results. Alas, this is the truth of confirmation bias - assuming that your opinion will be the same as everyone else’s.

When you create an ad campaign, you need to create multiple versions. This can include different variations of text and graphics.

Customers all respond to things differently. If you only run one version of an ad, you may be running an ad that has way less conversions/clicks than it could have got.

Plus, it’s also a great way to learn which type of marketing messaging your audience really responds to.


About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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