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Use Vertical Videos To Leave An Impression |  December 31, 2023 (0 comments)


Here’s a simple marketing strategy that can make a big difference to your conversion rates.

Whenever you’re creating new TikTok ads or other social ads, make sure that you’re producing full-screen vertical videos that are tailored to the platform.

The large majority of social media users consume content on their phones and in portrait mode. By shooting and posting in a 9:16 aspect ratio, you can maximize the creative space you have on the viewer’s screen.

According to TikTok, videos shot in a 9:16 aspect ratio see a 91% lift in conversions. You can not only apply this to your TikTok ads, but across all platforms.

About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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