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Jewelry ECOMM Tech

Hate Making Content? Try Threads October 22, 2023 (0 comments)


Merrick, NY -- Facebook’s new marketing platform, Threads, is perfect for those who want to grow and interact with their audience, but who don’t want to/have time to create graphics and videos on a regular basis. Like twitter, Threads is text-based.

Who knows if Threads will stick around in the coming years, but as of right now, it’s very easy to get started.

Threads allows advertisers to create a profile and add their entire Instagram following practically instantaneously. With the native format of the platform being text-based, significantly fewer resources are required to produce content in comparison to video or even static assets. This is an opportunity to do more with less, and brands can regularly post (mindfully, of course) to maintain engagement while Threads remains on the rise.

Threads are shareable on Instagram as well as Facebook, and by doing so, brands can drive additional exposure beyond their original post. Cross-posting also increases awareness and fear of missing out (FOMO) for Threads, potentially increasing the brand’s organic following in parallel with general platform adoption.

About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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