Jewelry ECOMM Tech

Google / Facebook Ad Ideas For The Holidays November 08, 2023 (0 comments)

Merrick, NY -- The holidays are soon approaching. Here are my three favorite types of ads to run leading into this busy time of year.

 

Google Search Ads

Honestly, you should always have a google ads campaign running. But especially with the holidays coming up, I would increase the budget here. You know people are going to be searching at higher volumes for jewelry now. Take advantage of it.

Facebook/Instagram “Storefront” Ad

You should have a Facebook/Instagram campaign with one nice picture of your storefront or staff. This is a different style of ad than a carousel ad (which I’ll get to next). The storefront ad is meant to attract consumers who enjoy shopping locally. Target these ads to a small local radius and write a little about your store in the ad text. 

Facebook/Instagram Carousel Ad

The other type of Facebook/Instagram I’d recommend running is a product carousel ad. These ads show multiple products in a single ad, and each product picture should bring the visitor directly to the product page on your website. The text focus in this ad should be more about the products, rather than your store. 

 

Everyone responds to ads differently. The idea here is to have one set of social media ads that focuses on your store and one set of ads that focuses on your products.

If you want to take it a step further, you can also have retargeting ads that get shown to people who have interacted with these ads.

 

About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

Learn more: haubenmedia.com