Jewelry ECOMM Tech
Google Shopping Ads: Everything You Need to Know | November 08, 2023 (0 comments)
SEMRush just published a very in-depth article about Google Shopping Ads. This is something practically every jeweler can take advantage of with the holiday season coming up if you get on it right away.
The article covers how Google Shopping Ads work, the differences between Shopping Ads and normal Google Ads, and how to get up and started.
Key Takeaways:
- Google Shopping ads uses a cost-per-click (CPC) bidding system. Which means you’re charged only when a user clicks on your ad.
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Reach the top of the SERPs: With Google Shopping ads, you don’t have to work hard to outrank your competition in organic search results—your products can be displayed at the very top of the search results page by default.
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Get a better return on your advertising spend: Google Shopping ads tend to get better click-through rates and conversion rates compared to other types of ads.
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Reach a broader range of customers: Google Shopping ads are displayed in other places compared to regular ads (e.g., on search results pages, the Shopping tab, YouTube, and the Google Display Network). This allows you to promote your products to a broader range of customers.