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Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram | November 19, 2023 (0 comments)
As reported by Tech Crunch
Meta is now working with Amazon to allow customers to link their Facebook and Instagram accounts to their Amazon account to then shop through Meta’s social apps, where they can check out with their saved Amazon payment information and ship to their saved Amazon mailing address.
“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” an Amazon spokesperson, Callie Jernigan, confirmed in a statement to TechCrunch. “Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience,” she said.