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Google Investing In New AI Tools For Marketers |  June 22, 2023 (0 comments)


Mountain View, CA--Google recently announced new artificial intelligence (AI) software tools designed to improve click and conversion rates for advertisers on their platform.

Called "Demand Gen" ads, the goal to determine and boost marketers’ best performing visual assets in ad campaigns across YouTube, YouTube Shorts, Discover and Gmail. Video Views campaigns leverage AI to increase viewership across in-stream, in-feed and YouTube Shorts.

Most notably, the new AI tools heavily focus on YouTube. Samsung Germany tested Video View campaigns during the height of the holiday season and achieved a 94% incremental reach while simultaneously reducing CPMs, per the blog.

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