Jewelry ECOMM Tech
How to Respond to Negative Reviews March 20, 2019 (0 comments)
Recent research on Hubspot found that if you respond to a customer's complaint and resolve the mistake, they will continue doing business with you 96% of the time.
Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Pay attention to your positive and negative feedback. Your customer will leave positive reviews if they have a memorable jewelry buying experience with your brand. Receiving negative feedback can be worrying but it will also serve as fuel to your brand. You should take advantage of negative reviews by quickly responding and offering solutions; this will generate greater transparency and trust. Smart Age’s Review Alert allows you to send review requests to customers and manage them online, which is essential to significantly increasing your number of reviews in a short time. Take steps to reduce negative reviews, increase sales and maintain customer loyalty.
How do I respond to negative reviews?
- Respond within 48 hours maximum to show that you value customer feedback.
- If your customer is unhappy with something, offer a discount or another opportunity to use your product, but never leave the client unanswered.
- Respond to reviews in a way that aligns with your brand’s DNA.
- Try to be as authentic and empathetic as possible to emphasize that you care about your relationship with the customer.
- Politeness is always the best way to communicate with your customers.
- Present a solution to the client by responding through the channel where they complained and then making a phone call to offer assistance.
