Jewelry ECOMM Tech

Mailchimp Automation Triggers January 21, 2024 (0 comments)

Mailchimp has a great feature that lets you send certain emails based on how users interact with your campaigns. Most email programs have the same feature. Here's what Mailchimp can do:

 

Sent campaign - Triggers an email that sends to subscribers who received a specific campaign.

Opened campaign - Triggers an email that sends after a subscriber opens a specific campaign.

Not opened campaign - Triggers an email that sends to subscribers who do not open a specific campaign.

Clicked campaign - Triggers an email that sends after a subscriber clicks any link in a specific campaign.

Not clicked campaign - Triggers an email that sends when a subscriber does not click any link in a specific campaign.

Specific link in campaign clicked - Triggers an email that sends when a subscriber clicks on a specific link in a specific campaign.

 

By crafting specific emails based on user interaction, you have a simple way to increase your online conversions. 

 

About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

Learn more: haubenmedia.com