Jewelry ECOMM Tech
More Than Marketing: Sharing Customer Success Stories to Engage Your Audience | September 23, 2024 (0 comments)
Engaging with your audience is everything. It builds trust and confidence with your customers, which makes them much more likely to remain loyal to you and your store. Creating content that engages your audience takes time and dedication, however. You have to earn consumers’ trust, and what better way to do that than by showing potential buyers how happy your existing customers are?
Statistics show that reviews have a significant impact on whether or not a person chooses to buy a product or service online. In fact, nearly 95% of people read reviews online before making a purchase. So, buyers trust the word of real people who have already bought the product that they have their eye on. You need to use that to your advantage. In this article, we’ll discuss some simple tips on how highlighting reviews and customer stories is a surefire way to encourage engagement with your audience.
Encourage Your Customers to Share Their Stories
The first step is, of course, ensuring that you have stories to share. If your customers aren’t writing reviews on your website, that doesn’t mean that you are out of options. If a former customer comments on your latest Facebook post about how great their experience was, reach out to them to hear more. Chances are, they’d be more than happy to share their story with you, especially if you share it on your social media or website. That, in turn, will make other customers want to have their experiences shared on your account. Everyone wants their voice to be heard, after all.
However, if your customers aren’t as eager to share their stories, you can always find a way to encourage them. It can be as simple as offering discounts to people leaving reviews, or you can create new events that reward people for sharing their stories. Invite couples who have purchased their engagement ring and wedding bands with you to share their love story.
You can also reach out to customers personally. Send them a letter or an email asking them to share their stories with you, and thank them for doing so. You can offer incentives like discounts to encourage them. This shows that you care about your customers even after they’ve made their purchase.
Use Multiple Formats
There are several options to highlight your customers’ stories. Using social media apps like Instagram and Tiktok can even allow for your customers to share videos of their shopping experience and the product that they purchased. Videos are, after all, quite impactful on social media. It gives your content a more human touch.
You can also use Stories on sites like Instagram and Facebook. These are much simpler to share, so you can use short, simple quotes with high-quality pictures of your customers or the products that they bought.
Having a dedicated section of your website that shares your customer’s stories is another excellent option. You can use written content, pictures, videos, or a combination of the three, allowing potential buyers who browse your site to see that your store is trustworthy, and leaves your customers satisfied.
Be Consistent
Create templates to use when you share your customer’s stories to maintain a consistent, professional look across all platforms. Make sure that you use high quality images, fonts that are legible and visually appealing, and include your brand’s logo. Then, when your customer’s share the post with their friends, family, and followers, they’ll know exactly who to go to when the time comes for their next jewelry purchase.
In conclusion, using your already-existing customers’ stories is the perfect way to engage your audience and build brand loyalty. Following these simple tips can help you create a digital marketing strategy that ensures your customers keep coming back, and that new ones know you can be trusted.
About Smart Age Solutions:
Emmanuel Raheb is the Founder and CEO of Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands.