Jewelry ECOMM Tech
SEO Tips For Jewelers Who Aren’t Tech Experts: Meta Description (Part 3) October 01, 2018 (0 comments)
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What Is A Meta Description?
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content for search engines. Every page or article in your website has one, and it's what appears under your page Title in the search engine results page. Here:![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/12/meta.png)
Editing Your Meta Description
Now that we know the impact your meta description has on your pages, it's time to optimize. But how do we edit the meta description on our pages, anyway? This will depend on the type of website platform you're using (another reason to choose your site platform wisely). I create all my clients' websites in Wordpress. Wordpress powers roughly 30% of the websites online. The main reason I use Wordpress as my platform of choice is not just because of it's versatility or capabilities, but really because it is extremely easy for my clients to use. They can easily post their own content and Wordpress formats a lot of it for you. I don't care if you use Wordpress or not - my point is, the right website needs to be built with content as a focus. When I post an article, my interface gives me a specific box to write the meta description so I can't screw it up. Super easy huh? Your website likely has a similar way to edit your content easily. Otherwise you're going to have to mess with code. The meta description is an HTML tag, which looks like this in the HTML code for the page:<meta name="description" content="Your page's content."/>
Avoid having to mess with website code by having the right type of website to begin with.
Optimizing Our Meta Description
Hopefully you've figured out how to edit your page's meta description. Now it's time to format it properly. There is a pretty widely accepted set of guidelines for optimizing your meta description. Here are the important points: Character Limit: 155 characters. There is no steadfast rule for how long your meta description should be, but 155 characters is the general recommendation. Google may display your meta description shorter on occasion, like if they add a date to the article. Simple and Clear: Your meta description will heavily determine if someone clicks on your page in Google's search results. Therefore, it's important to be specific and clear. Tell the reader what they'll find on the page. Include The Focus Keyword: Google will rank your page higher if your keyword matches the exact terms. They'll even highlight words in your meta description that match the search words used. Here, I searched for "Jewelry Marketing E-Commerce", and Google highlighted "jewelry" and "ecommerce" that appear in our meta description.![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/12/Screenshot-2018-10-01-13.09.30.png)
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/12/Screenshot-2018-10-01-12.42.27.png)