Jewelry ECOMM Tech
TikTok launches new ad performance measurement tools | March 10, 2024 (0 comments)
As reported by Nicola Agius at Search Engine Land, TikTok has released some new marketing measurement tools into their ad platform.
1. Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact.
2. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media.
Click here to read the full article on Search Engine Land
Jewelry stores and brands keep getting new reasons from TikTok to try advertising there. It may be worth your buck!