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Understanding Google Ads Quality Scoreby Mike Hauben |  September 08, 2023 (0 comments)

Merrick, NY -- If you’re running Google Ads, you should always be concerned on improving your ad Quality Score. Your Quality Score measures how well your ad, keyword, and landing page are likely to satisfy the user's search query. A higher Quality Score can mean lower costs and better ad placement.

So how do we actually do this? There are 3 components to your google ad Quality Score:

1. Expected clickthrough rate: The likelihood that your ad will be clicked when shown.
2. Ad relevance: How closely your ad matches the intent behind a user's search.
3. Landing page experience: How relevant and useful your landing page is to people who click your ad.

The best way to fix all these things is to match your landing page and ad copy with terms people are searching for

By matching your ad copy and landing page with users' search terms, you're creating a more personalized and relevant experience — which is important to 71 percent of consumers. This can also lead to higher click-through rates, lower bounce rates, and, ultimately, more conversions. It can also help build trust and credibility with your target audience, as they are more likely to engage with content that speaks directly to their needs and interests.

What's more, when your ad copy and landing page are highly relevant to the site that  visitors are searching for, it will improve your Quality Score. Your Quality Score measures how well your ad, keyword, and landing page are likely to satisfy the user's search query. A higher Quality Score can mean lower costs and better ad placement.