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Understanding Threads: The new social platform by Facebook |  July 13, 2023 (0 comments)


Edgartown, MA--Threads has officially become the fastest growing social media platform in history.  

Nicola Agius of Martech wrote a really in-depth article about Threads - the new social media platform by Meta (Facebook).

Nicola explains: “Threads has become the fastest-growing social media platform in history since it launched on July 5. It’s already proving to be a major competitor to Twitter.

In fact, More than 100 million people have signed up for Threads since its launch on July 5! To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000.”

Every jeweler needs to understand how Threads works, because it looks like its going to be one of the social platforms that lasts. Therefore, every storefront and jewelry brand needs to be on it.

Key Takeaways:

-Threads is Meta’s “Twitter killer”.

-Within the first hour alone, Threads received five million sign-ups

-Nearly every major brand is already on the platform. 

-Threads looks like it is here to stay and can be very influential to consumers.

Read the full article here.

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