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Jewelry ECOMM Tech

You Can’t Wait Until Busy Season To Start Advertising |  July 27, 2023 (0 comments)


Merrick, NY -- Each year, I see jewelers get very serious about their advertising during the holiday season. However, the truth is that you need to cement your brand in the consumers head BEFORE the busy season. Your brand need to be top of mind by the time the holidays hit.

One great way to do this is with Google Display Ads. These type of ads are high volume and you usually pay a very low cost per 1,000 impressions. They're meant to kind of "flood" the internet with your logo and branding so lots of people start remembering your brand. Of course, these ads are clickable and will bring people to your website. But the truth is, most people never click on ads. They're really meant to solidify your logo, message, and products into your consumers head.

These ads can be set up right from within your Google Ads account. You'll just need to make sure you have the graphics designed in the right sizes. 


About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show Centurion. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at a number of digital conferences, including Centurion, AGS Conclave, and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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