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12 Free Sales, Marketing, And Other Resources For Retailers November 10, 2021 (0 comments)


Merrick, NY—There are literally hundreds—if not thousands—of great retail resources available for free to help with almost any need. The catch is, who has time to go all over the Web looking for them? Image: High Level Thinkers

No worries—we did some surfing for you. Here is a list of 12 free downloadable guides, webinars, whitepapers, and other resources from around the Web to help with a variety of retail sales, marketing, and technology needs.

From Podium comes an e-book all about text marketing, also called SMS. Did you know that 95% of text messages are opened within 3 minutes, or that retail consumers are twice as likely to prefer texting over any other communication method? Podium’s guide to SMS marketing goes step-by-step through the process of creating and implementing an SMS marketing strategy for retail business. Click here to download.

Podium also has a host of other eBooks to consider: about paymentsreviewscontent marketing, and more.

From High Level Thinkers, a jewelry marketing case study showing how they achieved a 37% reduction in cost per [sales] lead by using Facebook and Instagram ads. The three-step process resulted in such a savings for one local fine jewelry retailer. Click here to download.

Also from High Level Thinkers, a dashboard for jewelers to track what's working and eliminate what's not in their digital marketing. Track KPIs from meaningful digital marketing goals with this free spreadsheet. Download here.

Sales Training Is Over: How Habits Trump Training is a whitepaper from Holden International that explains how to instill winning habits in your sales team. Learn why training needs to change, how to transform your team into demand creators, what results this change can bring, and more. Click here to download.

Also from Holden is Selling: Art or Science? Behind all manner of sellers—strong performers, average salespeople, and those who don’t make the grade—has always been the debate as to whether sales is an art or a science. Are good salespeople born or made? Download the whitepaper here

SOCI has a guide to the Top 10 Things You Should Be Doing In Local SEO Now, with 10 actionable steps to mature your local search engine strategy and dominate local searches in your market. Click here to download

Also from SOCI is a guide to best practices for localized marketing. Shoppers are still drawn to the local retail store experience. Convenience and seamless personalized interactions are essential, which extends to expectations of brands’ presence online. Learn key localized marketing benchmarks for retail and best practices to implement for your own brand. Click here to download.

Intel offers a free on-demand webinar titled The Future of Retail is Getting Personal. The role of the retail store is evolving from primarily moving products to a role where brands and retailers deliver remarkable experiences to sell their idea, their story, the essence of their brand, and to deepen engagement with the consumer. Click here to watch.

As e-commerce becomes more common, cybersecurity is ever more important. To better protect themselves and their customers, retailers can adopt a Zero Trust approach that safeguards data wherever it resides with a mantra of "never trust, always verify." An on-demand webinar sponsored by Netsurion explains this in better detail. Click here to access.

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