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Sales Strategy

A Formula For Successful Business |  November 20, 2019 (0 comments)


Pompano Beach, FL—We see so many stores in our work with upscale retailers that I want to take time to summarize some key elements to focus on in your business to achieve greater sales and profitability. . There are a lot of things you can do to improve your business, but if you focus on these fundamentals, you can’t go wrong. 

Re-order your fast-selling merchandise. Every day you don’t have a fast-seller in your showcase is a day you can’t sell it. 

Buy over-the-counter merchandise. Some of your best buys come from people who want to dispose of diamonds and jewelry. You make money when you buy, not just when you sell.

Eliminate or at least reduce discounting in your store. You’re giving away profit and telling your customers that you charged too much in the first place.

Increase your average retail sale. Most jewelers complain about reduced store traffic. The only way to drive top line sales is to increase your average retail sale. 

Get your margins up, especially on custom-designed pieces. Getting your margin is a key to profitability. You deserve a fair mark-up. Get it.

Reduce or eliminate debt. Debt is an anchor that is holding you back. Do everything you can to become debt-free. 

Liquidate aged and unwanted inventory. This is easier said than done, but you can get help to you reduce inventory holdings through major sale events. 

The Gordon Co. provides a wide range of services to maximize clients’ return on investment of underperforming assets. Some of the primary services we provide and events we conduct for upscale retail jewelers include inventory reduction events, cash raising, retirement sales, store relocation events, strategic store closing, store consolidations, ownership transition events, going out of business, and more. For information, visit or call (800) USA-GEMS.

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