Sales Strategy

Jimmy DeGroot: A New Year’s Reflection, Prioritizing Customers and Career Goals January 03, 2024 (0 comments)

Green Bay, WI--As we embark on a new year, it's the perfect time to pause and reflect on our roles as professionals in the jewelry world and how we can better serve our customers. In this article, we'll delve into the three types of customers and explore how Sales Professionals and Service Professionals can align their priorities to meet the needs of each customer category effectively.

The HERE Customer:

Our first and foremost priority is the HERE customer – the one standing right in front of us in our store. Their presence signifies that our efforts, whether through marketing or word of mouth, have successfully brought them to our doorsteps. This customer demands our immediate attention and assistance.

The FOLLOW UP Customer:

The FOLLOW UP customer is the one who has already been in the store and may require additional follow-up to make a successful sale. It's essential to nurture these relationships and provide the necessary support and information they need to make a purchase decision.

The POTENTIAL Customer:

The POTENTIAL customer represents those who have heard about our store, seen our ads, or are actively researching us online. They may not be physically present, but their interest and curiosity make them equally important. Engaging with them online and providing excellent reviews and information is crucial.

Now, let's consider your role within the store:

Sales Professionals:

If you are a Sales Professional, your primary focus should be on the “Here in the store” and “potential” customers. While some stores may have dedicated support or service staff for “follow up” customers, you might need to handle all three types. Set clear personal goals for the year, envision your career path, and determine the level of income you want to achieve. Whether it's selling a million dollars in jewelry or any other ambitious goal, plan your tasks and time management accordingly. Identify tasks that can be delegated to others or streamlined to free up more time for customer interactions. Collaborate with your team and management to ensure everyone's strengths align with their roles.

Service Professionals:

Service professionals play a vital role in the store, as they ensure details are handled correctly. While you may not be in a constant customer-facing position, your focus should be on the FOLLOW UP customer. This role is equally essential, as it supports the sales team's efforts to close deals. It's crucial to recognize the value of both sales and service roles. Service staff's attention to detail complements the sales team's ability to engage with customers effectively. Remember, each role is vital for the store's success.

Regardless of whether you’re a sales professional, a service professional, or part of the support staff, the key is to focus on doing what you do best. Set clear goals for the year, prioritize your customers, and seek opportunities for improvement. Foster open communication within your team and management to ensure your strengths align with your role. By doing so, you'll be ready to seize the opportunities and challenges that the new year presents. It's going to be a fantastic year of growth and success for all of us in our jewelry stores.