Sales Strategy
Creating a Compelling Shopping Experience: Retail Lighting Techniques January 26, 2023 (0 comments)
![pexels-valeria-boltneva-1123262.jpg](/images/made/221f66deb3a3ac58/pexels-valeria-boltneva-1123262_242_242_c1.jpg)
Los Angeles, CA--Creating good lighting for retail spaces — something that's easy on the eyes — doesn't have to be complicated.
[Photo by Valeria Boltneva]
An article talks about how shoppers and shop owners benefit from the experience of a well-planned space as it provides a warm and inviting atmosphere for them to make their purchases. The article notes that 80 percent of all sensory impressions come through the eyes, which gives the store a stage-like impression.
For those new to store lighting customization, a good starting point, as per the article, would be to be aware of a couple of things:
- Research shows that effective retail lighting can enhance sales by up to 40 percent.
- An ENERGY STAR study of U.S. grocers found that converting to LED lighting increased sales by 19%.
The article goes on to mention seven ways through which retailers can improve their store lighting experience. It discusses the following points:
- Create balance when lighting for retail
- Using ambient lighting to set the mood
- Planning lightning for the uniqueness of the space
- Attention to texture
- Use brightness, color temperature, and high CRI
Learn more about these points in the entire article.