Sales Strategy

Creating a Compelling Shopping Experience: Retail Lighting Techniques January 26, 2023 (0 comments)

Los Angeles, CA--Creating good lighting for retail spaces — something that's easy on the eyes — doesn't have to be complicated.

[Photo by Valeria Boltneva]

An article talks about how shoppers and shop owners benefit from the experience of a well-planned space as it provides a warm and inviting atmosphere for them to make their purchases. The article notes that 80 percent of all sensory impressions come through the eyes, which gives the store a stage-like impression.

For those new to store lighting customization, a good starting point, as per the article, would be to be aware of a couple of things:

• Research shows that effective retail lighting can enhance sales by up to 40 percent.
• An ENERGY STAR study of U.S. grocers found that converting to LED lighting increased sales by 19%.

The article goes on to mention seven ways through which retailers can improve their store lighting experience. It discusses the following points:

1. Create balance when lighting for retail
2. Using ambient lighting to set the mood
3. Planning lightning for the uniqueness of the space
4. Attention to texture
5. Use brightness, color temperature, and high CRI

Learn more about these points in the entire article.